PROVO, Utah— Nu Skin Enterprises Inc. introduced its ageLOC Future Serum to more than 10,000 sales reps at its launch in Japan; the product line is marketed as “genLOC” in Japan. The anti-aging serum is designed to preserve the skin and reduce the appearance of aging.

Truman Hunt, president and CEO, said: “We continue to believe that ageLOC will be the biggest global product launch in Nu Skin history and are pleased to begin the roll out in Japan. We are committed to fueling the positive trends we are seeing in Japan and believe that the introduction of ageLOC will help in generating distributor enthusiasm in this important market. Our proprietary ageLOC products enable our sales representatives to take advantage of the accelerating growth in the anti-aging industry, which is expected to grow by 73 percent in Japan by 2015. We’ll continue the global roll out of ageLOC next month as we launch new ageLOC skin care products in the United States, Europe and Latin America.”

Nu Skin Japan also announced Makoto Kuro-O, M.D., Ph.D., associate professor of pathology at the University of Texas Southwestern Medical Center, as a new member of its Anti-Aging Scientific Advisory Board. Dr. Kuro-O will also serve as the chairman of the Nu Skin Japan Scientific Advisory Board, providing his insights on gene-based anti-aging science.

VITAMIN C is a water soluble antioxidant that is essential for life and for maintaining optimal health. It is required for at least 300 metabolic functions in the body. There are very few, if any, biological functions that do not require Vitamin C.

Vitamin C plays a vital role in keeping the immune system working efficiently and helps build collagen, the stabilizing tissue in the bone, muscle and skin. As an antioxidant, Vitamin C is one of our best defenses against the cell damaging effects of free radicals.

Almost all animals and plants produce their own Vitamin C. There are some exceptions, such as humans and a small number of other animals. Since the body cannot manufacture Vitamin C, it must be obtained through diet in the form of supplements.

The non-acidic Vitamin C is a remarkably effective form, especially for those suffering from chronic illnesses such as cancer. This type of Vitamin C enters the body four times faster than standard acidic forms and stays in the body tissues longer.

Nu Skin Sales Leaders Poised To Capitalize on Promising Megatrends

PROVO, Utah, June 22 /PRNewswire/ — Top international sales leaders for Nu Skin Enterprises, Inc. gathered today in Saint Petersburg, Russia, to learn how Nu Skin plans to expand its distributor business opportunity with next-generation anti-aging products in both skin care and nutrition that target the ultimate sources of aging.

“For more than 25 years, Nu Skin has offered people the opportunity to start their own business selling exclusive and innovative anti-aging products — and that opportunity will be better than ever with ageLOC,” said Truman Hunt, Nu Skin president and chief executive officer. “We believe that ageLOC is unlocking the secret of youth through our unique understanding of the relationship between aging and certain genes in the human genome, the ultimate sources of aging.

“ageLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin’s business opportunity to supplement or replace their income.”

The international sales meeting is the next step in the company’s roll out of its exclusive ageLOC discoveries. Nu Skin introduced the first phase of its strategy to target the sources of aging last October with the launch of ageLOC Galvanic Spa Facial Gels, formulated to target a free radical generator in the skin to deliver superior cosmetic benefits. The company will continue its roll out of ageLOC products with the introduction of an unmatched daily skin care system this October at Nu Skin’s global 25th anniversary celebration in Los Angeles. As part of its strategic direction, the company will also unveil plans to launch additional exclusive ageLOC products, including a nutritional supplement in the latter half of 2010.

“By targeting the ultimate sources of aging we have the advantage of developing truly game-changing products that have both preventative and corrective anti-aging benefits,” said Joe Chang, Nu Skin executive vice president and chief scientific officer. “ageLOC also unites our skin care and nutritional product lines into a comprehensive anti-aging product offering that delivers solutions for people who want to enjoy a more youthful existence.”

THE ageLOC OPPORTUNITY: Leveraging Socio-Economic Megatrends

ageLOC is a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including a growing aging population and an increase in those seeking ways to supplement or replace income. For example, by 2030 the number of people worldwide over the age of 60 is expected to double to more than 1 billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan and 82 percent in the Asia Pacific region. Additionally, the economic environment bodes well for Nu Skin’s direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today’s harsh economy.

“Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange,” said Ashok Pahwa, chief marketing officer at Nu Skin. “That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin’s 25-year history with $1.25 billion in sales.”